An Ode To The Hoody - Analysis


'An Ode To The Hoody' is an article written by Minsky in which he argues that there are bigger issues than hoodies. The article is targeted at young males which is shown through the use of playful and informal lexis e.g. 'buggers' and 'arrgh'.




As the article begins with 'arrgh' it immediately draws in its target audience and gives a clear message who the article is for. The exclamation 'arrgh' is also a phonetic term as it shows stress and frustration. This then links back to the emotions of the target audience and their feelings towards hoodies. Minsky uses the possessive pronoun 'our' to make the reader feel as though they have the same views. The author uses humour and informality to make the reader feel as though they know each other. The metaphor 'drier than a nun's chuff' is evidence of this and shows he is trying to reach a younger generation.




The author, throughout the article, personifies the hoody by saying it is 'undemanding' and 'patiently waiting'. This personification allows the audience to see the hoody as a friend rather than a harmful object. The subheading 'Brits can survive the blitz but find hoodies intimidating?' shows that the author is challenging people who oppose hoodies and also reflects his serious feelings towards this topic.